There are many benefits to having an effective web site and Internet marketing strategy.  They can be summarized in one simple sentence.

You'll make more money!

If you have a web site that's not making money for you, then one or more of the following is true:

  • the site is poorly designed
  • the site lacks revenue generating features
  • your Internet marketing strategy is incomplete
  • your strategy is not being fully implemented

Our free website strategy analysis will help determine the problem areas and develop a course of action to eliminate them.

Here are basic ways you can enhance your bottom line:

  • attract new customers
  • sell more to existing customers
  • reduce operating costs

Your web site should be an active part in achieving all three of those objectives.


First and foremost, your web site should be collecting the names and email addresses of site visitors.  You will be particularly interested in getting your existing customers to join your email list.  If you don't know who your customers are, you can't effectively market to them.

Once you have this information, you need to make good use of it.  You'll want to send out an email or newsletter weekly or at least monthly.  Use it to offer special incentives, promote new products and provide useful tips.

If you currently do a physical mailing to customers and prospects, you'll save money with every name you have in your email list.


If you sell products and have the ability to ship them, then obviously your web site should have an e-commerce component.  Our shopping carts can handle thousands of products, retail/wholesale pricing, real-time shipping charges from UPS, electronic gift certificates and much more.

Inform and Entice

People should have a reason to visit your web site.  For most businesses, you want more than just one-time visitors.  You need to give people a reason to come back... because every time they come back, you have the opportunity to promote additional products and services.

What sort of content do you need?  That depends on the nature of your business.  It may be a series of "How-To" articles, idea guides or discount coupons.  We'll work with you to develop content that effectively promotes your business.


Depending on your industry, you may be able to partner with one or more of your suppliers to feature particular products or brands on your web site.  These partnerships can cover part or sometimes all of the development costs of the site.

In a nutshell

What we covered here are the basic building blocks of a powerful web site strategy.  Most of our plans include quite a bit more than this.  To learn more, sign up for a free website strategy session now.